B.Lab - Latest Comments in Marketing Concept: Bringing Green Tea into India

Re: Marketing Concept: Bringing Green Tea into India

Joe — Mon, 09 Jan 2012 20:19:45 -0000

Video isn't working for me...

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Re: Marketing Concept: Bringing Green Tea into India

PCGuy — Sat, 17 Dec 2011 22:19:36 -0000

I love green tea!!!!

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Re: Marketing Concept: Bringing Green Tea into India

bachelor party las vegas — Thu, 19 May 2011 09:55:11 -0000

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Re: Marketing Concept: Bringing Green Tea into India

hiv symptoms — Fri, 19 Jun 2009 08:09:22 -0000

Green tea is already being used in India.People here are mostly using green tea as it adds extra flavour and is more refreshing.

Re: Marketing Concept: Bringing Green Tea into India

Priyanka — Fri, 20 Mar 2009 01:51:17 -0000

Green tea has entered into indian market and to be precise, indian household. And while i thought Jasmine tea was a novice concept, I realized that Jasmine tea is also a common name.
But on the other side, it is not a concept known country wide concept, as the market segment and income groups are diversified. Also the masses are not aware of it as the regular "chai". So typically you will not find it as a rack product in a general cafe or restaurant.
Hope this helps

Re: Marketing Concept: Bringing Green Tea into India

Herbal Tea Remedy — Wed, 21 Jan 2009 14:03:27 -0000

i would have thought that india was already down with green tea? i like the marketing behind it though

Re: Marketing Concept: Bringing Green Tea into India

Kerry — Mon, 12 Jan 2009 23:27:19 -0000

The concept is sound and brand proposition is clearly expressed by the video.

Assume you've done/plan to do the research on how this concept resonates rationally and emotionally with your target consumer.

Devil's Advocate:
1) aren't there existing herbal/natural products that are already part of the Indian culture? (substitutes, alternatives, similar concepts)
2) are you trying to build a brand or a business?